Bob Dylan has partnered with Marc Bushala, co-founder of bourbon brand Angel’s Envy, for his new venture. The Nobel laureate is launching his own brand of whiskey, Heaven’s Door Spirits, a collection of three whiskeys — a straight rye, a straight bourbon and a “double-barreled” whiskey.

We both wanted to create a collection of American whiskeys that, in their own way, tell a story,” Dylan told The New York Times. “I’ve been traveling for decades, and I’ve been able to try some of the best spirits that the world of whiskey has to offer. This is great whiskey.”

Dylan has these qualities that actually work well for a whiskey,” Mr. Bushala said. “He has great authenticity. He is a quintessential American. He does things the way he wants to do them. I think these are good attributes for a super-premium whiskey as well.

Last year, Dylan delivered his full lecture as the recipient of the Nobel Prize in Literature; now available as a 32-page book. Watch his lecture here.