Today, groundbreaking Norwegian pop star Sigrid releases the highly-anticipated new single “Sucker Punch,” following her critically acclaimed ´RAW EP´ and incredible festival performances at Reading & Leeds and Radio 1’s Biggest Weekend. Highlighting the breadth of Sigrid’s maturing talent and aptitude for song writing, “Sucker Punch” cements the 22-year-old’s rise to pop prominence. Sigrid also drops an augmented reality lyric video using new technology, which has a ‘smartphone’ aesthetic mirroring the masses of social content that populates our life every day, with the augmented reality twist.

“Sucker Punch is one of my favourite songs so far and I’ve been so excited for release day! Emily Warren, Martin Sjølie and I made it when we were in Ocean Sound Recordings in my hometown a while ago. The song is just a result of our usual way of working: talking, cooking, strolling, singing, dancing, experimenting…! Ugh it was so fun – just like the track itself.” Says Sigrid