One-woman band, pronoun (Alyse Vellturo) premiered her new single “wrong” on NPR and today, she arrives with the visuals for the song, premiering exclusively on Clash Music.
“wrong,” the second single from her debut album, set to drop in early 2019, maintains the niche, lo-fi sound that has garnered attention from the likes of The New York Times and NPR, while embodying all the emotions she feels towards an ex-girlfriend. The song was written when she received some weird news about her ex and addresses the notion of loneliness. For the video, she calls on the help of her friend to address those same themes.
Pronoun explains: “I came up with the idea behind this video while boarding down 3rd avenue on my way to work. Sometimes being an independent artist / label in a majors world seems impossible. It’s frustrating and makes me feel defeated and isolated. At my lowest I turn to my friends, colleagues, and in this case, the artists on my own record label that I started (Sleep Well Records) and they remind me that what really matters at the end of the day is having fun and trying your absolute best, together. A lot of my demons are in my head, not in reality.”