The road to Russia went through Austin, as the Fox Sports House arrived to SXSW. The 4-day event happened from March 9-12 and featured MasterChef and Hell’s Kitchen’s Gordon Ramsay, FOX Sports’ Alexi Lalas, Rob Stone, Stu Holden and Rachel Bonnetta along with Eric Shanks, President, Chief Operating Officer and Executive Producer of FOX Sports, Robert Gottlieb, Executive Vice President of FOX Sports.

With its sights on the World Cup, FOX Sports hosted a celebration of soccer at one of the world’s biggest interactive showcases for sports, innovation and the arts. Highlights included the SXSW Sports Kickoff party, FOX Sports talent-hosted panel conversations with influential sports innovation voices, the groundbreaking PHENOMS documentary series – which covers aspiring World Cup soccer players – launch and recognition of the Nossa Chape documentary’s film festival debut. The FOX Sports House guests enjoyed tattoo artists, interactive photography, and music as well as tacos, Moscow Mules and a selection of international beers.

Check out photos below and catch up with the latest updates on SXSW right here.