So yesterday, Sunday March 11th, I finally arrived to Austin, TX to cover SXSW for the first time. Weather is on our side and everything looks so far so good. We got our badge and are ready to make a tour around Austin’s Convention Center.

Our highlight from yesterday was definitely Sony’s WOW studio, which was a glimpse at the (near) future in entertainment and home assistance.

First we got to meet aibo, Sony’s robotic pet, which aside from being pretty cool, learns from its environment and can interact with you in many ways.

Can we take this dog home? #sony #sxsw #sonyatsxsw

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Virtual reality was obviously in the house. I got to kick some penalties for Benjamin Price, from a famous Japanese anime.

AR hockey by SONY #Sxsw #sonyatsxsw

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In the night, we went to a special IFC Midnight party, where the theme was obviously horror. Whataburger hamburgers and spooky donut milkshakes by The Peached Tortilla were offered to all assistant. Oh, and Elijah Wood was the DJ!