Ed Sheeran, Mark Ronson, Emeli Sande, Paloma Faith and Paul Weller are among a host of world renowned musicians to join Elton John in making exclusive videos on YouTube where they share their most precious childhood songs and memories for the ‘End the Silence’ campaign supported by YouTube.
The interactive music memory time capsule has been built by the UK-based charity Hope and Homes for Children. It allows people to pick their most precious childhood song, and then share it on social media with a memory.
The End the Silence campaign aims to create the world’s largest online musical memory time capsule before Christmas, while raising £1.5m in donations. This will help Hope and Homes for Children find families for 120,000 children suffering silence and neglect in Ugandan and Rwandan orphanages.
Mark Waddington, CEO of Hope and Homes for Children, explained: “When a baby in an orphanage cries and nobody comes to comfort them, they learn not to cry.
“Deprived of love, life, and hope, these children grow up in silence. They never hear laughter or music. These children will never experience the love and protection only a family can offer.
“The idea of a childhood of silence and neglect in an orphanage – without love, family and music – is unacceptable.
“By joining the world’s top musicians in sharing your most precious childhood musical memory, you can help us to end the silence.”
Every pound donated to the End the Silence campaign before December 27th will be doubled by the UK Government as part of its UK Aid Match scheme.
Forthcoming films in the End The Silence campaign will include Damon Albarn, Bastille’s Dan Smith, The Clash’s Paul Simonon, Rudimental’s Amir Amor, Hozier, and Anne–Marie. All films are produced by Fulwell73 (One Direction films, BBC’s Sounds Like Friday Night, Carpool Karaoke.)
Hope and Homes for Children’s End the Silence campaign will fund the first orphanage closure for children with disabilities in Rwanda, as well as support Uganda in taking the first steps to becoming orphanage-free.