Major Lazer’s video for “Run Up“, their smash hit featuring PARTYNEXTDOOR and Nicki Minaj, premieres today—watch it below. The video was directed by Paul, Luc and Martin, the creative collective of french star Stromae under his Mosaert label, and produced by Phantasm.
“The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones,” say the Paul, Luc and Martin of the video. “Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.”
“Run Up” has been streamed more than 200 million times to date and is climbing Spotify and radio charts globally.
Furthermore, the band’s documentary Give Me Future, filmed at their historic 2016 show in Havana, Cuba, premiered earlier this year at Sundance to rave reviews and is set for release later this year.