Los Angeles (Aug. 18, 2016) – WE invites Americans to tune in to the second annual US national broadcast of WE Day, airing commercial-free on August 28, 2016 at 7 pm/6 pm CT.
Charlize Theron, Demi Lovato, Seth Rogen and Lauren Miller Rogen, Selena Gomez, Natalie Portman, Common, Big Sean, Orlando Bloom, Rowan Blanchard, Jennifer Hudson, Ciara, Jacob Tremblay, Zooey Deschanel, Tyrese Gibson, Mark Ruffalo, Joe Jonas, Nick Jonas, David Foster, Paula Abdul, Von Miller, Amandla Stenberg, Hannah Simone, Rico & Raini Rodriguez, Kermit the Frog along with other Muppets and more will come together to lend their voices to WE Day, part of the WE Movement that brings people together and gives them the tools to change the world locally and globally, achieving transformative outcomes for themselves and others.
The WE Day broadcast, timed just as young people across the US are heading back to school, will bring families across America together for an evening of empowering conversations about important and timely social issues, sparking ideas and inspiring action. Featuring high-energy performances combined with motivating speeches and documentary-style features highlighting young Americans who are taking on challenging social issues and making a difference, the WE Day broadcast is the manifestation of WE Movement–inspiring people to live WE by taking action on issues and creating systemic change in communities around the world.
WE Day events bring young people together, filling stadiums around the globe to experience the greatest classroom in the world for a full day, live event. Youth can’t buy a ticket to WE Day—they earn their way through service, by taking action on one local and one global cause of their choice. WE Day engages American students of all socioeconomic backgrounds through WE Schools, an educational program that provides schools and community groups with educational resources and service campaigns to help further students’ curricular learning and develop the life skills for success. Globally over 2.4 million students are part of the WE Movement, taking part in service learning programs and campaigns.
“I’m proud to be a part of the WE Movement—part of a community made up of world-changers who are coming together to make a lasting, positive impact across America and the world,” said singer, songwriter and actress, Demi Lovato. “WE Day will unite and inspire Americans, reminding them that there is so much good and love in the world. I live WE every day and believe that by supporting one another we can truly change the world together.”
To show support of the WE Movement and share their commitment to living WE, iconic celebrities including Natalie Portman, Kate Winslet, Jennifer Hudson, Common, Orlando Bloom and others, will make appearances in the WE Day broadcast and take the WE Pledge. Americans across the country can join this star-studded lineup to become part of the WE Community by taking the WE Pledge at WE.org, pledging their commitment to come together and make a deeper impact in their communities and around the world.
For every pledge taken, $10 will be donated to WE Charity, the charitable division of WE that empowers change with resources that create sustainable impact. Through the pledge, up to $1 million will be donated to support WE Charity’s domestic empowerment programs and sustainable development programs in communities overseas. By taking the pledge, people will receive valuable information and opportunities to help them live WE in their daily lives.
“I pledge to live WE—working to ensure that every girl around the world has access to an education,” said Natalie Portman, Academy® Award-winning actress and WE Ambassador. “We can all make a difference by the choices that we make, our actions and intentions, and by the way we treat and support others. By pledging to live WE, Americans are committing to join a collective community that is making better choices, spreading love, not hate, and working together to make the world a better place. I am honored to be a part of the WE Movement and believe that change is within each of us and that together we can change the world.”
“Everyone is invited to take part in the WE Movement and take the WE Pledge, whether you’re a parent looking for support in raising caring and compassionate children, or a young person looking to take action in your own backyard,” said Craig Kielburger, co-founder of WE. “Being empowered to change the world is what WE Day and the WE Movement are all about, and taking the pledge is where it all begins – encouraging everyone to join together and make a lasting impact on issues that they care about.”