At Outside Lands 2014, Esquire Network, the NBCUniversal owned entertainment and lifestyle network, debuted its first-ever “Sip and Shave” station located near the main stage from August 8-10.

The station offers festival attendees complimentary shave sessions, specialty cocktails and exclusive access to meet Esquire Network’s Jay Larson and Sean Patton from BEST BARS IN AMERICA, and chefs Naomi Pomeroy and Kris Morningstar from KNIFE FIGHT. Charging stations and lounge seating were also available giving concert go-ers a chance to kick back.

Esquire Outside Lands 2

Esquire Outside Lands 3